Model Based System
Engineering Design Tools



simpleXecutive Methodology is a model based system engineering development approach for real-time embedded systems where time, memory size, and power are major performance concerns.

Commercial Computer Systems model-based system engineering development tools are designed for complex real-time systems where time, memory size and performance are critical issues.

Quantify Performance

First, our models provide a quantifiable way to measure, evaluate, and contrast system performance between alternate system designs using different configurations. This data is available even before all the individual components actually exist. Our analysis provides supporting technical data necessary for you to make the right decision.


Optimize Design

Second, our models prove requirements and performance designs can be collaboratively developed. We synthesize the performance of our models and show how processing and communication are managed and interact in time. We accurately predict how the system will perform before you build it.



Reduce Integration Risk

Third, formal integration and testing time is substantially reduced because we identified and repaired many errors in the model before the problems are actually implemented. We literally model system integration which discovers and corrects timing errors, interface errors, loading, sequencing and integrity hazards long before physical integration and testing.

Additional Benefits

Additional benefits include system diagrams and models used as a valid basis for estimating the cost of work to be performed; they provide a vehicle to coordinate between diverse development teams; they plan integration and are a valid basis for creating development schedules.

Combined, this approach reduces costs, reduces development time, reduces formal integration and testing time, improves performance, accelerates enhanced capability to the warfighter, and reduces overall risk.


Design embedded systems that meet 100% of requirements and do it faster, more reliably and more cost-effectively than ever before. simpleXecutive is named for the executive function of organizing your software and hardware to work together. Our approach consists of a methodology—including blueprints, language, and toolset—that our team applies to your project, working in close collaboration with you. We do the work and you get the benefit— in as little as two weeks.

The simpleXecutive Methodology


The simpleXecutive Model

Success Stories


The Boeing Company's corporate headquarters are located in Chicago and the company is led by President and CEO Dennis Muilenburg.[8][9][10][11] Boeing is organized into five primary divisions: Boeing Commercial Airplanes (BCA); Boeing Defense, Space & Security (BDS); Engineering, Operations & Technology; Boeing Capital; and Boeing Shared Services Group. In 2015, Boeing recorded $96.11 billion in sales, ranked 27th on the Fortune magazine "Fortune 500" list (2015),[12] ranked 90th on the "Fortune Global 500" list (2015), and ranked 27th on the "World's Most Admired Companies" list (2015)


Philips is organized into three main divisions: Philips Consumer Lifestyle (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care), Philips Healthcare (formerly Philips Medical Systems) and Philips Lighting. As of 2012, Philips was the largest manufacturer of lighting in the world measured by applicable revenues.[2] In 2013, the company announced the sale of the bulk of its remaining consumer electronics operations to Japan's Funai Electric Co,[3] but in October 2013, the deal to Funai Electric Co was broken off and the consumer electronics operations remain under Philips. Philips said it would seek damages for breach of contract in the US$200-million sale.[4] In April 2016, the International Court of Arbitration ruled in favour of Philips, awarding compensation of €135 million in the process.[5]


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GE Aviation

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Department of Defense

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